1. 44% of millennials say they would not purchase insurance without consulting others’ opinions. (Source: Brazaar Voice) [tweet this]
2. 60% of millennials rate products and services online, compared to 46% of non-millennials. (Source: BCG) [tweet this]
3. 51% of millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends. (Source: Brazaar Voice) [tweet this]
4. 64% of millennials vs. 53% of boomers think companies should offer more ways to share their opinions online in the future – and they’ll continue to participate. (Source: Brazaar Voice) [tweet this] Continue reading →
When I was 17 years old, I used to work and study for about 20 hours a day. I went to school, did my homework during breaks and managed a not-for-profit organization at night. At that time, working hard landed me countless national campaigns, opportunities to work with A-list organizations and a successful career. As I got older, I started thinking differently. I realized that working harder is not always the right path to success. Sometimes, working less can actually produce better results.
Consider a small business owner, who works non-stop. However, working hard won’t help him compete with his multi-million competitors. Time is a limited commodity. (Tweet this) An entrepreneur can work 24 hours a day and 7 days a week (the most amount of time anyone can work, really). His or her competitor can always spend more money, build a bigger team and spend a lot more time on the same project. Then why have small startups accomplished things that larger corporations couldn’t? Facebook bought Instagram, a 13-employee company for a billion dollars. Snapchat, a young startup with 30 employees is turning down offers from tech giants Facebook and Google. Part of their successes were based on luck — the rest is based on efficiency.
The key to success is not hard working but smart working. (Tweet this)
There’s a notable distinction between being busy and being productive. Being busy doesn’t necessarily mean you’re being productive. Being productive is less about time management and more on managing your energy. (Tweet this) It is the business of life. We need to learn how to spend the least amount of energy to get the most benefits. I am so lucky to work with an amazing team here at Filemobile. Everyone always challenges me and helps me sort my priorities to become more productive. I learned to reduce my work week from 80 hours to 40 hours, and get a lot more work done in the process. In other words, less is more.
Twitter recently launched several updates to improve user experience. Tweets containing pictures now show a cropped image preview directly in your Twitter streams. The platform also makes it easier for you to favourite, retweet and reply to a tweet directly within your timeline. However, these changes also give brands opportunities to be more creative in how they engage their followers.
Images are one of the most compelling and engaging content formats on the web. According to a blog post by the WebMarketing Group in the U.K, 40% of people will be more likely to respond to visual information than plain text. That’s why it’s important for brands to use Twitter’s in-stream image preview. However, it’s not as simple as uploading more images to or re-purposing Instagram photos. In order to communicate effectively, brands should optimize their images within the in-stream preview. It’s time for marketers to learn how to communicate better via Twitter photos!
Content marketing is the hot topic that everyone is talking about right now. With the rise of social media and the importance of social SEO, content becomes the new currency of the digital world. Content is gold. However, creating content is time-consuming and often very expensive. User generated content (UGC) is a more affordable and engaging way for businesses to produce content without breaking the bank.
To tweet this release: http://bit.ly/163Q2l8
FOR IMMEDIATE RELEASE – October 22, 2013
TORONTO, CANADA – Filemobile helps CTV News, Canada’s leading news organization, take user-generated news to the next level with the new CTV MyNews app and Mynews network. The new app, powered by Filemobile’s user-generated platform, Media Factory, allows CTV News to turn viewers into citizen journalists and add real-time perspective to the news as it happens. CTV MyNews has built a network of more than 45,000 users and generated more than 14 million page views since 2008.
CTV News encourages viewers to join the Mynews community and submit photos and video footage of breaking news content in real-time. The new CTV MyNews app lets news producers see their audience in real-time, send them geographically relevant push notifications, and ensure that their audience sends them relevant news footage. Filemobile’s integration with CTV’s Gateway makes it easy for CTV to air an user-generated news video in real-time. The MyNews Network now has a gamified points system that rewards users to motivate them participate in assignments in their geographical area.
“There are approximately 27 million cell phones in Canada and most are cameras as well. MyNews lets us tap that tremendous pool of potential eyewitnesses to breaking news,“ said Mark Sikstrom, Executive Producer, Product and Technology Innovation, CTV News. “Filemobile’s technology allows us to efficiently gather, sort, and publish the thousands of great submissions we get every month. “
“The ability to see where their news audience is, and ask for geographically relevant content ushers in a new era in citizen journalism. We are excited to be working with CTV News to push the envelope of what is possible with user-generated news” said Steve Hulford, Founder and Chief Creative Officer, Filemobile.
Filemobile is a leading software‐as‐a‐service company specializing in user-generated content (UGC) with solutions for uploading, moderating and publishing rich media. Media Factory, our user-generated content platform helps our clients to grow audience, deepen customer/employee engagement and monetize content. Filemobile provides cross-media products focused on leveraging UGC and commercial content in a way that is fast, flexible and scalable. Our clients include major brands, media companies, enterprise, education and agencies such as Wall Street Journal, Gannett, Fox News, CTV News, Toronto Star, Seattle Times, Disney, Tim Horton’s, Network 10 (Australia), Canadian Geographic, and The World Bank.
About CTV News
CTV News is Canada’s most-watched news organization both locally and nationally and has a network of national, international and local news operations. CTV News operations include CTV NEWS CHANNEL, BNN – Business News Network, CP24 and information programming, including CTV NATIONAL NEWS WITH LISA LAFLAMME, CTV NATIONAL NEWS WITH SANDIE RINALDO, CANADA AM, W5, POWER PLAY and QUESTION PERIOD. With a perspective that is distinctly Canadian, CTV News brings Canadians the international and domestic news stories of the day and is the #1 news organization in Canada.
Welcome to International Talk Like A Pirate Day! Arr!
Talk Like A Pirate Day is one of the special occasion that the Filemobile team loves to celebrate. This year our team put together some videos to show our pirate spirits. We hope you will like them.
We would love to see how you are celebrating Talk Like A Pirate Day . If you need an idea , Mashable has a complete guide. Please upload your Talk Like A Pirate videos and photos with our uploader or share directly on Instagram with hashtag #FMpirates.
Have an awesome Talk Like A Pirate Day Mateys !!!
This is how people around the world celebrate Talk Like A Pirate Day.
With the addition of the groups and assignments features, community management has become even more powerful in Media Factory 4. In order to appreciate how groups can work for your projects, it makes sense to understand some of the basics of the system first.
Collections, Channels and Groups
Collections (saved search and manual) are basic playlist objects that can contain media. Saved searches are dynamic based on parameters (ex. 10 highest rated) and manual collections are completely editorial. Collections are playlists meant for the presentation of media.
Channels are used to organize types of media such as uploads, comments, avatars, group logos and check-ins. Channels can have rules such as geo-fencing, visibility and moderation email templates. A media file can only exist in one channel at a time. Nesting is generally used for subsets such as separating language-based uploads.
Groups are used to organize media and members into flexible, customized containers. They are searchable, support custom meta-data and can be manually ordered for display. Media and members can be placed in multiple groups. Groups can also be owned and modified by end-user members, enabling social features such as discussion groups. Groups can be of various types: group, assignment or event – with more types coming in the future.
All three of these objects can be used to filter calls to the Media Factory API.
With the release of Media Factory 4.0 we have introduced group types. There are currently three types: group, assignment and event. Group types are nothing more than a preset filter for lists of groups. However, we recommend you use them for specific purposes:
Group: A standard group should be used primarily as an informational structure element, like a folder. Groups should only contain other groups, assignments or events.
Assignment: Users should be encouraged to upload content into assignments. They should be contained in an organizational group and should be terminal, ie. they should have no child elements. A common application is in our white-label Citizen Journalism application: the homepage of the app lists only assignments, sorted by distance from your current location. In Media Factory, assignments are organized into a logical hierarchy for management purposes.
Event: Very similar to the application of an assignment, events are typically terminal nodes that contain media but more importantly members – people attending that event.
Contest:coming soon.. This group type will allow producers to quickly launch and manage contests within the larger community. Includes business rules such as phases and voting rules.
Notification Centre is where Media Factory users can create and send push notifications to native mobile applications. Groups play an important role in determining whom shall receive a push notification and to what page in the application the user is sent when opening the notification.
After specifying the name and body of the notification, the producer selects a base page for the target of the opened notification. For some base pages, such as the home page of the app, this is sufficient. For others, the producer must also specify a sub page. For example, the producer has created an assignment and wants to tell everyone about it and send them directly to that page in the application. The producer first selects Group/Assignment as the base page. Then from the dropdown that appears below, the producer may select the assignment sub page from the group tree they created.
The second part is determining whom should receive the notification. By default every mobile device with location tracking and notifications enabled are shown on the map and selected to notified. The actual number of members selected is indicated at the bottom of this section.
There are several ways to filter this list of member devices. The first way is geographically. A producer can easily create a boundary area by specifying a centre point and radius. The second method is by group. The producer can simply select a group from the drop down in the Manually filter members… section. In both cases, the number of member devices to be notified will be updated immediately.
Ways You Can Use Groups and Assignments Today
Assignments are at the center of Filemobile’s native mobile applications. The architecture mirrors the companion websites and enables users to browse and submit content. Using the Notification Center, users are notified of an assignment – a specific call-to-action – and are immediately directed to upload the right content to the right place. A great example might be to create a group of preferred ‘superusers’ and notify them exclusively of an important event in their area.
April 11th, 2013 – Toronto. Trends and innovations such as globalization, the increasing ubiquity of the Internet and widespread communication using mobile devices may have fundamentally transformed the way we share stories—not to mention which stories get the most attention—but one tenet holds true: the most important news that impacts our daily lives on the most personal levels is often generated just steps from where we live and work.
That news also changes on a daily, sometimes even hourly, basis.
With that in mind, CBC Canada Writes launched its innovative Hyperlocal interactive story map, a contest that began April 3rd, 2013. The goal: collecting true, personal stories of changing neighbourhoods from Canadians across the country in the form of text, photo essays, audio or video. Contributors are asked to share their stories of local change—which could include everything from how gentrification is transforming their neighbourhood, to how an influx of new Canadians is changing culture and cuisine in their area—on the website hyperlocal.cbc.ca.
At the end of the month, a grand prize winner will be selected by a judging panel comprised of a member from the National Film Board, CBC staff and a professional Canadian writer. The winning submission will be turned into an interactive adaptation by the National Film Board of Canada’s Digital Studio. The winner will also be awarded a 13-inch MacBook Pro laptop. Criteria for selecting the best submission includes the author’s use of language, originality of the subject, writing and presentation style, as well as their ability to tell a compelling story through their chosen medium. The deadline for submissions is May 3, 2013.
“Hyperlocal is a great example of a media company leveraging its viewers/readers/listeners in an innovative way to share important local stories that may have otherwise gone untold,” said Filemobile President Marc Milgrom. “Initiatives such as this are important methods for augmenting existing content-gathering resources to give Canadians the information they need and want in a fun and engaging format.”
The program will also include input from a team of bloggers from coast-to-coast, as well as an esteemed panel of featured writers including How to Be a Canadian author Will Ferguson and Governor General Award-winner Miriam Toews.
Hyperlocal is powered by Filemobile’s interactive social marketing suite to Connect Through Content, specifically leveraging the cutting-edge system’s Media Community application. Other Filemobile-powered features include geo-tracking to map neighbourhood stories across the country, as well as full video upload capabilities, commenting, and Facebook login functionalities. In addition, the Hyperlocal initiative uses Filemobile’s adaptive design approach allowing participants to engage and submit content to the contest from virtually any mobile device.
April 10th, 2013 – Toronto. There are few more iconic examples of Canadiana than the brown, beige and red Tim Hortons cup. Coast-to-coast, from hockey rinks to corporate boardrooms, Tim Hortons is a fixture of this country’s cultural and corporate landscape.
It’s the reason why Tim Hortons launched the Every Cup Tells A Story initiative. The idea behind the project is simple: fans are invited to share stories about the role Tim Hortons coffee plays in their daily lives. Members of Tims’ passionate community of coffee connoisseurs are invited to swap stories and photos in a dynamic online forum, www.everycup.ca. To date, nearly 17,000 stories have been shared on the website.
The brand-building value of initiatives such as Every Cup Tells A Story isn’t lost on Filemobile chief financial officer Ron Watson.
“Initiatives such as these give brand fans the opportunity to showcase their passion for a product or service, which in this case happens to be Tim Hortons coffee,” Watson said. “Major brands are increasingly turning their fans into brand ambassadors by allowing them to engage online and share stories of how even the simplest products or services impact their daily lives. This strategy is critical to building deep-seated brand loyalty among customers.”
Everycup.ca is powered by Filemobile’s interactive social media platform Media Factory, specifically leveraging the cutting-edge system’s Media Community application. Other Filemobile-powered features include geo-tracking to map contest participants across the country, as well as full photo upload, commenting, photo-rating and Facebook login functionalities. The site’s creative components have been developed by Burlington, Ont.-based agency Thrillworks, Inc.
“We’re pleased to be able to provide the kind of reliable, flexible and innovative platform that allows Canadians to share stories that enrich each other’s lives,” Watson added.
Just how passionate are Tim Hortons coffee lovers? They may just be the most dedicated customers in the world, according to some of the posts that have been flooding the site.
Take the story of the Canadian dairy farmer who broke his neck on the job and found the usual routine of a daily Tim Hortons coffee run disrupted by his debilitating injury. That was until friends in the community began delivering his customary double-double to his doorstep each day. The farmer’s wife snapped a photo of a beloved cup of Tims coffee on their porch and submitted it to Everycup.ca. Tim Hortons later used the story as inspiration for a national television commercial-highlighting how a simple cup of coffee can brighten someone’s spirits even in a time of major hardship.