Have you ever wanted to leverage user-generated content to increase brand awareness and generate sales? If you are not doing it, you are missing out on a great opportunity. User-generated content is one of the hottest digital media trends of 2014. Brands want more user-generated content because it is very profitable and effective. It is important for your brand to start gathering user-generated content ahead of your competitors.
To help you with your user-generated content marketing strategy, we’ve put together an ebook that will show you how to leverage user-generated content to increase brand awareness and generate sales.
The best advertising is not advertising.
In the recent months, user-generated ads have been all over the internet. Many of them get a lot more attention than the official ads from brands. They add new, fresh energy to the advertising industry. User-generated ads are becoming a bigger trend in the advertising industry. Here are 6 reasons why we love user-generated ads, and why you should too. Continue reading
In recent years, video became a popular medium for marketers. The popular photo sharing app Instagram added video features. Teenager are crazy about Vine, the six-second video sharing app. Active teen users of Vine grew by 639%. Some of the most popular content in 2014 are videos such as Scarlett Johansson’s banned SodaStream Super Bowl ad or the video of the toddler experiencing rain for the first time. Continue reading
Photo contests are one of the most effective ways to foster user-generated content; however, very few people know how to run a good contest. A successful contest can give your brand a viral boost. It can help you build your UGC community and turn users into brand ambassadors. Here are 25 things you can do to increase your chances of success.
1. Have a clear goal
Ask yourself why you’re running a photo contest on Instagram and what you want to get out of it. Photo contests may be popular, but it doesn’t necessarily mean it’ll work for your brand. It’s important to have a clear goal before you start. Here are some questions you should ask yourself pre-context planning:
- What do you want to get out from the contest?
- Who are you going to target? Why?
- Why would they want to participate in your contest?
- How are you going to convert contestants into community members?
2. Plan your budget
Some photo contests can be free, while others may cost hundreds of thousands of dollars. It depends on the size. When you’re budgeting, don’t forget about time. Time is one of the most valuable commodities. For instance, if you make $100 an hours, why would you waste 20 hours doing something manually instead of getting a contest app for less?
Don’t forget to set aside a budget for marketing. People often forget about this. Continue reading
Can you tell if these photos are user-generated or brand-generated content?
These are some of the top photos from our clients. People often think that because they’re free, they must be low quality. We – as well as our clients – know it’s not true. Just like any type of marketing, it requires the right strategy and a lot of effort. I am lucky to work with some of the top brands in the world at Filemobile and have the opportunity to learn from the top marketers. Here are 8 valuable tips on how to gather high quality user-generated content: Continue reading