September 2014 -
User-Generated Content is one of the hottest digital media trends of 2014. What is better than learning how to leverage great User-Generated Content from one of the most innovative brands in broadcast television? ITV is one of our clients that shares funny and entertaining videos from their audience. We tracked down Athena Witter, Executive Producer of ITV, and asked her to share some of her favorite UGC tips.
Instagram has become one of the most popular social networks among millennials. Even though we still can’t share clickable links on Instagram, the social network has become one of the top traffic sources for e-commerce brands. Brands are spending millions of dollars to gain more exposure on Instagram. Instagram Influencers became the new celebrities of the internet. It is no longer an option for brands to ignore the popular social network.
Check out these 50 interesting statistics to learn more about the popular mobile photo-sharing network. Continue reading
If content is king, video is king of content. Video marketing is quickly expanding and becoming incredible marketing platform. 52 percent of marketing professionals worldwide name video as the type of content with the best ROI. At Filemobile, we love statistics. Our article, 70 Shareable user-generated content statistics you do not want to miss has been one of the most popular posts on the blog. We decided to put together a new list of interesting marketing statistics that you need to be aware of. Continue reading
“My business is doing well, and I don’t see a reason to invest in user-generated content.”
20 years ago, that line was acceptable. Today it is not. Things have changed.
20 years ago, we didn’t have Google, Facebook, Twitter, Instagram, Linkedin, or Google+.
20 years ago, people didn’t share photos, videos , and their thoughts online.
20 years ago, most personal thoughts stayed in people’s diaries.
20 years ago, it was a different world.
Your brand is what people are saying about you. You are the experience people are sharing with their family and friends. Your perfect photoshoot is the photo your customer took on Instagram. Your amazing ad is the one your user created. Your brand reflects through your customers’ user-generated content.
Here are a 10 signs you should invest in user-generated content. Continue reading