Many corporations and media companies are leveraging multiple platforms to manage rich-media content, such as online video platforms (OVP), content management systems (CMS), media asset management systems (MAM), learning management systems (LMS), automated broadcast servers, and storage systems.
Having all of these systems is a seven-figure investment and a necessity for media companies and major Fortune 1000 companies around the world.
For media companies, there is a pressing challenge to compile all of the content from field journalists in multiple locations and then get that content into multiple downstream systems to use it in their real-time newsroom workflows.
Within corporations, gathering content from different offices around the world can also be a big challenge. Different departments and offices often use varying platforms that don’t sync with one another. Getting dozens of employees trained on different systems requires a lot of overhead cost, and the effort is often futile. Trying to maintain your workflow in these different systems and keeping metadata consistent becomes a large challenge. A lot of work is required to transfer rich-media content from one platform to another without losing important data such as custom metadata.
In the digital world, it is important to have seamless integration between all the varying media platforms.
What Is Workflow Automation?
Media Factory provides an elegant way to capture content from the field using a mobile app or widget on the website, and it allows the content to be uploaded directly to downstream systems, plug-in OVP media management, CMS, and existing storage systems. With a few clicks, you can automate the rich-media workflow to upload directly to downstream broadcasting systems and then propagate that content to television or social network sites such as YouTube or your own website. Media Factory offers one set of tools that can publish, capture, and push to all of your downstream systems.
Why Media Companies and Corporations Need To Care about Workflow Automation?
1. Provide Seamless Integration
In digital world, a great app is no longer good enough. Almost every corporation and individual is depending on multiple digital platforms in their day-to-day lives. A seamless integration allows us to do more tasks with less work.
2. Save Time
Training staff using many different platforms and keeping up with all of the updates and versions to those platforms can be a hassle. Workflow automation eliminates that extra step. Now brands can focus on using one platform that allows them to connect all of their systems together. Staff can focus on their work and become more productive instead of keeping up with ever-changing platforms.
3. Save Money
Time is money. By saving a large amount of time, companies will save money by automating their rich-media workflow.
4. Reduce Training
With one simple form you are able to get many users out of your platform backend systems. Let your superusers handle the systems while your journalists or employees provide the content. Very little training is required to use workflow automation, and it enables the organization to maintain a level of control over the content.
5. Leverage Real-Time Opportunity
In the digital world, everything moves at a very fast pace. If brands waste time managing their content, they might miss priceless opportunities to leverage real-time marketing. In the chase to report a breaking news story first, every second counts. Breaking news will be old news if you report it late. Workflow automation allows you to smoothly transfer content between platforms with a few clicks, allowing you to leverage real-time opportunities before your competitor does.
With the rise of real-time news and marketing, workflow automation is a must-have in your brand’s digital toolbox.
Learn more about our workflow automation solution.