Why Enterprise Organizations need Rich Media Workflow Automation

rich media automation workflow

Many corporations are leveraging multiple platforms to manage rich-media content, such as online video platforms (OVP), content management systems (CMS), media asset management systems (MAM), learning management systems (LMS), automated broadcast servers, and storage systems.

Having all of these systems is a seven-figure investment and a necessity for major Fortune 1000 companies around the world.

Within corporations, gathering content from different offices around the world can also be a big challenge. Different departments and offices often use varying platforms that don’t sync with one another. Getting dozens of employees trained on different systems requires a lot of overhead cost, and the effort is often futile. Trying to maintain your workflow in these different systems and keeping metadata consistent becomes a large challenge. A lot of work is required to transfer rich-media content from one platform to another without losing important data such as custom metadata.

In the digital world, it is important to have seamless integration between all the varying media platforms. Any barrier to participation from your employees means you won’t be getting the most out of your investment.

“Saving 400 man hours a year and reducing a 2-day process to minutes. Thanks Filemobile”. – Laurent Bridenne from Cisco TV

What Is Workflow Automation?

Media Factory provides an elegant way to upload photos and videos using a mobile app or widget on your corporate intranet, and it allows the content to be uploaded directly to downstream systems, plug-in OVP media management, CMS, and existing storage systems. With a few clicks, you can automate the rich-media workflow to upload directly to downstream bsystems and then propagate that content to your Intranet, Mobile sites, or social network sites such as YouTube or your own website. Media Factory offers one set of tools that can publish, capture, and push to all of your downstream systems.

Why Corporations Need  To Care about Workflow Automation?

1. Provide Seamless Integration

In digital world, a great app is no longer good enough. Almost every corporation and individual is depending on multiple digital platforms in their day-to-day lives. A seamless integration allows us to do more tasks with less work.

2. Save Time

Training staff using many different platforms and keeping up with all of the updates and versions to those platforms can be a hassle. Workflow automation eliminates that extra step. Now brands can focus on using one platform that allows them to connect all of their systems together. Staff can focus on their work and become more productive instead of keeping up with ever-changing platforms.

3. Save Money

Time is money. By saving a large amount of time, companies will save money by automating their rich-media workflow.

4. Reduce Training

With one simple form you are able to get many users out of your platform backend systems. Let your superusers handle the systems while your employees provide the content. Very little training is required to use workflow automation, and it enables the organization to maintain a level of control over the content.

5. Leverage Real-Time Opportunity

In the digital world, everything moves at a very fast pace. If brands waste time managing their content, they might miss priceless opportunities to leverage real-time marketing. Workflow automation allows you to smoothly transfer content between platforms with a few clicks, allowing you to leverage real-time opportunities before your competitor does.

With the rise of real-time news and marketing, workflow automation is a must-have in your brand’s digital toolbox.

Learn more about our workflow automation solution.


Newzulu Expands Global Reach With Proposed Acquisition of Filemobile

ASX Company Announcement | Issue Date: 23 October 2014

Newzulu Limited (ASX: NWZ) is pleased to announce that it has entered into a binding agreement to acquire leading media and brand software platform company Filemobile, Inc. (www.filemobile.com). The acquisition of Filemobile brings with it a roster of major white-label media clients including USA Today, Fox News, Wall Street Journal, and Hearst TV, iTV, CTV, CBC, The Weather Network and Scientific American as well as global brands such as Underarmour, Cisco, Allrecipes.com and JC Penney. The senior management of Filemobile will join Newzulu’s global executive team.

Newzulu Executive Chairman Alexander Hartman said of the proposed acquisition: “Newzulu and Filemobile will together form the world’s foremost crowd-sourced media company. With the explosion of rich media, the combination of “always on” 24/7 news cycles and multiple communications distribution platforms, audiences require quality timely content that is constantly updated. The combination of Newzulu’s and Filemobile’s technologies represent an extremely powerful platform that positions Newzulu at the forefront of content delivery for many of the world’s leading media companies and brands.”

“The acquisition of Filemobile is consistent with Newzulu’s growth strategy and further strengthens the the company’s product solutions and global delivery platform. Together, the companies’ online platforms achieve over 50 million unique visitors per month, 200,000 video and photo uploads per month, and will have over 8 million registered users. Following this acquisition, many of the world’s leading media companies and brands including AFP, Canadian Press, The Press Association and AAP, Fox News, The Wall Street Journal, USA Today / Gannett, and Hearst TV in the USA, The Weather Network, CTV, CBC, Canadian Geographic in Canada, iTV, London Live Scottish TV, and Swiss TV (RTS) in Europe, Under Armour, Tim Hortons, Cisco, JC Penney, Honda, Farmers Insurance, Lincoln Financial, World Bank, Allrecipes.com, GAdventures and more, will utilise Newzulu’s global content delivery platforms to drive engagement with their respective audiences.” Continue reading


User-Generated Content For Television – How To Generate High Quality UGC For Broadcast – Tips From ITV

September 2014 -

User-Generated Content is one of the hottest digital media trends of 2014. What is better than learning how to leverage great User-Generated Content from one of the most innovative  brands in broadcast television? ITV is one of our clients that shares funny and entertaining videos from their audience. We tracked down Athena Witter, Executive Producer of ITV, and asked her to share some of her favorite UGC tips.

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User Engaging Uploader & Slideshow

Improve User Engagement with a UGC Slideshow

Some of the simplest solutions can yield the greatest results. Introducing Filemobile’s Slideshow, a simple solution to increase user engagement with UGC.

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50 Instagram Statistics You Don't Want To Miss

50 Shareable Instagram Statistics You Do Not Want To Miss

Instagram has become one of the most popular social networks among millennials. Even though we still can’t share clickable links on Instagram, the social network has become one of the top traffic sources for e-commerce brands. Brands are spending millions of dollars to gain more exposure on Instagram. Instagram Influencers became the new celebrities of the internet. It is no longer an option for brands to ignore the popular social network.

Check out these 50 interesting statistics to learn more about the popular mobile photo-sharing network. Continue reading